Fractional GMs

Every business we partner with is led by a Fractional GM—an experienced operator who takes responsibility of hiring, marketing, operations, and finance so owners can step out of the day-to-day.
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Austin Abell

Founder, CEO
Austin founded AboundUp in 2020 after leaving his role as COO of a 50 person Accounting firm, and primarily serves our clients in the trades/home services.
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Jacob Brain

COO
Since 2018, Jacob has scaled and sold a marketing agency, grown a portfolio to the Inc. 5000, and now partners with owners to build businesses they can keep or sell for their next season.
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Daniel Mackett

Principal Consultant
Dan brings 10+ years of business strategy and partnership development experience to the AboundUp team.

Industry Partners

Behind every GM is a network of Senior Industry Guides—seasoned leaders who’ve built and sold companies, managed teams, and now share their hard-earned wisdom to help service businesses thrive.

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Dean Landers

Succession, Legacy & Straight Talk
Dean focuses on guiding owner transitions, strengthening operations, and shaping culture and legacy.
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Jansen Whitlock

Financial Strategy & Growth Planning
Jansen brings expertise in financial operations, KPI-driven budgeting, and preparing businesses for valuation.
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Ben Abell

Leadership Coaching & Team Design
Ben helps organizations with team design, talent development, and strategic leadership coaching—equipping leaders to fulfill their God-given calling.
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Jeff Weaver

Clarity & People Systems
Jeff is skilled at identifying operational gaps, developing leaders, and building effective people systems.

Support Services

Powering every transformation is a team of Support Services—experts in marketing, recruiting, bookkeeping, and technology who strengthen operations, fill capacity gaps, and drive sustainable growth.

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Bryan Trueschler

Director of Operations
Bryan leads AboundUp’s overall operations and is a master at building scalable infrastructure.
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Nelly Feldi

Creative Operations Manager
Nelly is our creative powerhouse, an exceptional copywriter and editor with a talent for project management.
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Ben Ursal

Dev Manager
Ben bridges the gap between business strategy and website implementation for our clients.
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Emma Rhodes

Associate Consultant
Emma is an innovative thinker with a passion for helping small businesses thrive.
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Mai Teage

Graphic Designer
Mai is a creative force with a passion for designs that inspire community.
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Jessie Andreson

Marketing Administrator
Jessie is the organizational powerhouse ensuring AboundUp operates efficiently every day.

Take Your Service Business
to the Next Level.

Whether you want freedom, profit, or a future sale, AboundUp builds a business that runs without you.
Schedule Discovery Call