Our Team
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Austin Abell
Founder, CEOAustin has been blessed with a unique background of Finance, Operations, and Marketing. He has a knack for translating business goals into an actionable marketing strategy that drives revenue growth.
By God's grace he has been successful in scaling up multiple companies across multiple industries.
He is married to his beautiful bride Kristy, and Daddy to Adilynn (8), Norah, (6), Levi (4), and Lydia (1).
Bryan Trueschler
Director of OperationsBryan leads AboundUp’s overall operations and is a master at building scalable infrastructure. He's passionate about building a culture of excellence and ensuring every team member has what they need to succeed.
Jeff Trueschler
Account ExecutiveWith a background in sales and lead generation, Jeff is gifted in driving revenue growth and finding new business opportunities. He is passionate about optimizing strategies and developing actionable insights for his clients.
Jenna Tobin
Senior Marketing SpecialistJenna has the rare gift of being both creative and analytical. She is an excellent writer and a has a knack for articulating things simply. She keeps the “big goal” strategy in mind while making sure the details are taken care of.
Rachael Washington
Marketing AdministratorRachael is the glue that keeps us running! She makes sure all our tasks are organized and prioritized, and assists in onboarding new clients. Rachael is also going through our 6 month AU Marketing Certification program.
Joella Trueschler
Lead EditorJoella helps us write clearly and effectively! She is a master editor and has a knack for simplifying complex ideas.
Jameson Owens
Writer and EditorJameson is a Baltimore-based writer and editor. He’s currently an MFA student of poetry at Johns Hopkins University. Across all genres, he brings a keen attention to detail, writing insightful articles and blog posts to support our clients' content strategies.
Omar
UX DeveloperOmar loves thinking about the end user and how to provide the best user experience. He's a master at developing creative wireframes to guide our website projects and fills in the gaps for a variety of development tasks that require an eye for optimal design and functionality.
Ben Ursal
Dev ManagerBen plays the important role of bridging the gap between the business strategy and website implementation for our clients. He makes sure our website projects are done with excellence, and ensures our dev team has everything they need to succeed.